informação, conhecimento e inovação

John Seely Brown & John Hagel III (2006) Creation nets: Getting the most from open innovation, The McKinsey Quarterly, 2006, Number 2:
"Rather than jealously protecting existing stocks of knowledge, institutions should offer them to others as a way of gaining access to broader knowledge flows. (...) Unlike information, which can be codified and disseminated more readily, knowledge tends to reside in individuals and is very context specific. You need close relationships with diverse sets of people and institutions when you want to create new knowledge jointly and deliver innovations to the market."

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