Blogs organizacionais e vozes individuais

Kelleher, T., and Miller, B. M. (2006). Organizational blogs and the human voice: Relational strategies and relational outcomes. Journal of Computer-Mediated Communication, 11(2), article 1:
"(...) organizational blogs also seem to appear at the intersection of personal reflection and professional communication. Organizational blogs have evolved from both online and offline modes of communication and have characteristics of both personal and professional communication."

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