Reading Six ways to make Web 2.0 work, in The McKinsey Quarterly. How strange it feels, looking back , only 6 years ago, when I decided to create a space to promote the use of blogs inside the research lab I was working.
Back then I was a lunatic (since i was not a journalist, neither a politician ;) with strange blogger friends, having to hide beyond b2ob. The editorial stopped making sense for some time: blogs and other social software have their place in organizations (and society), my friends are real great individuals, people can not bare not collaborating, blogs helped me found other worlds (and myself),am not working for INETI... and my name is not Mónica André anymore.
The end of a cycle and the start of a new beginning. In the middle, only transitions.