"The adoption of social software / Web 2.0 ideas by large organisations has begun, and it is going to be a game changing development. Many are leveraging the benefits of social software to address immediate business issues, rather than just for the novelty factor."Vão ser apresentados casos conhecidos (como a IBM e a BBC) e outros casos menos conhecidos mas por pessoas que já vão sendo caras familiares associadas ao Software Social e à Web2.0 (como Euan Semple e Suw Charman, que estiveram cá por ocasião da Conferência SHiFT):
Opening keynote: What will "businesslike" mean when business isn't like business anymore? Euan Semple, Euan Semple.comPrograma mais detalhado na página do evento.
Enterprise 2.0 - towards a social infrastructure for collaboration and collective intelligence. Lee Bryant, Headshift
Practical uses of Web 2.0 Technologies in a Business Environment. Phil Bradley, Internet Consultant
We're All Virtual Now - news, culture, politics and community in the networked world,
Darren Waters, Technology Editor, BBC News Interactive
Case study: An Inside View On How IBM Uses Social Networking to manage its own precious knowledge. Ian McNairn, Web Innovation & Technology Program Director for Global e-business Transformation in IBM SWG
Web 2.0 and Virtual Worlds. Roo Reynolds, Metaverse Evangelist, IBM UK
Fostering Adoption: A strategy for encouraging use of social software in business. Suw Charman, Independent Social Software Consultant
Case Study: Social software in a Hard World: the reality of using blogs and wikis in a global professional services business. Ruth Ward, Head of Knowledge Systems and Development, Allen & Overy LLP
How the Guardian is Moving Community from the Edge to the Centre of its Strategy. Kevin Anderson, Blogs Editor, Guardian Unlimited
Blogging & Other Social Media - How the Technology is changing business & law. Justin Patten, Principal, Human Law
Combining Wikis and the Semantic Web: moving towards Web3.0. John Davies, Manager, Next Generation Web Research, BT
E para quem já não se lembra (ou ainda não tinha dado por ele), Suw Charman descreveu com bastante detalhe a implementação de blogs num Grupo Farmacêutico Europeu (ver Dark Blogs Case Study 01 - A European Pharmaceutical Group):
"This case study examines how a European pharmaceutical group used Traction Software's TeamPage (www.tractionsoftware.com) enterprise weblog software to create a competitive intelligence (CI) knowledge base to replace previous platforms such as Lotus Notes databases and static websites."