2005/11/28

Artigo sobre weblogs organizacionais

... que menciona algumas das situações que a General Motors (GM) está a enfrentar ao utilizar os blogs para tentar inverter a opinião pública: Does Your Company Belong in the Blogosphere?, secção de tecnologia da Harvard Business School, revista Working Knowledge:

"(...) vice chairman of product development at General Motors, wants to get quick feedback from consumers on the company's latest product launch, new strategy, or something as specific as the quality of the sheet-metal fits on the latest Chevrolet, he knows where to go: his corporate blog, http://fastlane.gmblogs.com."

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