2004/07/12

Estrutura Social e Formação de Opiniões [paper HP, Palo Alto]

Fang Wu e Bernardo A. Huberman (2004, Julho) . Social Structure and Opinion Formation. HP Laboratories, Palo Alto, CA 94304 [via Many2Many, by Ross Mayfield].

"(...) coexistence of opinions within a social network is in agreement with the often observed locality effect, in which an opinion or a fad is localized to given groups without infecting the whole society. We verified these predictions, as well as those concerning the fragility of opinions and the importance of highly connected individuals in opinion formation (...)"

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