Inside track: "There are many advantages if companies treat blogging as a useful tool. Employee blogs are a chance for companies and customers to have informal dialogues and build relationships. (...) Blogs are also a great place for damage limitation, brand building and marketing. The experts on a product are usually the people who develop it, and blogs are one way they can share their expertise."
Esta passagem do Guardian Unlimited, ilustra como se pode tirar partido do que muitos olham como ameaça
[via Tom Wilson, Information Research Weblog]