Blogs: mais uma ferramenta ao dispôr das Organizações

Esta passagem do Guardian Unlimited, ilustra como se pode tirar partido do que muitos olham como ameaça

Inside track: "There are many advantages if companies treat blogging as a useful tool. Employee blogs are a chance for companies and customers to have informal dialogues and build relationships. (...) Blogs are also a great place for damage limitation, brand building and marketing. The experts on a product are usually the people who develop it, and blogs are one way they can share their expertise."

[via Tom Wilson, Information Research Weblog]