[via PedroF] Dan Gillmor's eJournal - Blogosphere Maturing:
"Some smart companies are beginning to incorporate the format internally and externally. Keeping employees informed, and getting their best ideas, makes obvious sense, and a blog is an easy way to do it. (...) Tech companies, as you might expect, are leading the way in encouraging employees to speak up via blogs. Macromedia offers a variety of blogs from programmers and product managers, for example."