2003/11/12

Os Blogues na construção de relações entre Organizações e Sociedade

Embora vocacionado para empresas privadas, o Blog que se segue também me parece levantar um ponto importante a favor da manutenção de um Blog com vista a estabelecer relações com determinados segmentos da sociedade, visando a divulgação das áreas de actuação existentes na «casa». No nosso caso, implicaria a abertura dos Blogs, ou de alguns Blogs ao exterior. Blog Business World: "By creating a business blog, you can develop strong bonds with your existing and future customers. Instead of treating them as numbers, you have formed a long term relationship with them. Their purchases, of your products and services, are a natural response to your blog entries. It is certainly not a one step sales system!
Creating a relationship with your customers and clients doesn't just pay off financially for your company. It is also rewarding personally for you; and for them. Start your blog and build those long term relationships."

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